Café el Cibaeño to give 5% of sales to help children with serious diseases

Poindexter Marcelino Agroindustrias el Cibao said June 22, 2026, that its Café el Cibaeño brand will direct 5% of all sales to charities focused on children facing serious or fatal illnesses. The company said the commitment will apply across every sales channel and remain a permanent part of its business model.

Why it matters: - The pledge ties a consumer product directly to funding for pediatric care, research and treatment access. - The company says the program is meant to help hospitals and nonprofits serve families that cannot otherwise afford care. - The commitment covers every Café el Cibaeño sale, which gives the donation stream broader reach than a limited campaign.

What happened: - Poindexter Marcelino Agroindustrias el Cibao, S.A. announced on June 22, 2026, in Santiago de los Caballeros, Dominican Republic, that it will dedicate 5% of all Café el Cibaeño product sales to charitable purposes. - The donations will support institutions focused on treating and curing serious and/or fatal diseases affecting children. - The commitment applies to every sale of the brand, regardless of the channel or origin of the purchase. - The company said the pledge will continue permanently as part of its business model.

The details: - Funds and gifts in kind will go to hospitals, treatment centers and nonprofit organizations that care for children with high-risk diagnoses. - Priority will go to institutions that directly improve access to care, research and treatments. - Café el Cibaeño is a specialty coffee brand using beans of Dominican, South American and African origin. - The brand says its identity is rooted in the land and people of the Cibao region. - The company said details about its gifting programs will be posted on its website: More information - Café el Cibaeño is owned by Poindexter Marcelino Agroindustrias el Cibao, S.A. - The company said it instituted a social responsibility policy when corporate operations began. - Charitable initiatives are managed by the Carlyle Poindexter Charitable Foundation. - Every donation is matched by Mr. Poindexter Salcedo from personal funds, pursuant to a perpetual trust established with the foundation. - Sharon Marcelino is listed as the contact on the release, with a phone number of +18495702800.

Between the lines: - The program turns a brand identity rooted in Dominican heritage into a recurring philanthropy model. - Matching donations from personal funds increases the effective size of each gift, although the release does not specify a cap. - The broad “every sale” structure suggests the charity commitment is meant to be a long-term operating feature, not a one-time campaign.

What's next: - Café el Cibaeño said more information on gifting programs will be posted on its website. - The company is expected to route sales-based contributions through the charitable foundation and the matching arrangement already in place. - The announcement did not give a start date beyond the June 22 disclosure or a dollar estimate for annual donations.

The bottom line: - Café el Cibaeño is making philanthropy a permanent part of the brand, with 5% of sales earmarked for children’s health causes and additional matching support from its founder.